An estimate · with every reason attached
Find out what a domain is worth.
Words, sound, extension and demand, scored into an estimated price in one pass.
Appraisal history
What is counted
Twenty-eight factors, across the name, the extension and the market.
01
Length
02
Word shape
03
Real-word share
04
Closest word
05
Market
06
Search demand
07
Brand sound
08
Pronunciation
09
Syllables
10
Rhythm
11
The radio test
12
Patterns and palindromes
13
Hyphens and digits
14
Trademarks
15
Reserved words
16
Restricted words
17
Extension value
18
Word and extension fit
19
Market width
20
Holding cost
21
Taken elsewhere
22
.com status
23
Registration age
24
Parked for sale
Not counted yet
The two things that would make this an appraisal rather than an estimate.
Comparable sales
Coming soonRecorded sales of similar names are the strongest evidence of price there is. They are not in the model yet, and until they are the figure should be read as a range, not a quote.
Traffic, links and search demand
A developed website is worth more than its name, and a word people search for is worth more than one they do not. Neither is measured, so an established site will be undervalued here.
Questions
How is the value worked out?
Twenty-eight factors are read, across the name itself, the extension, and the market: what kind of name it is and how it reads, what the extension is worth beside the .com, how many other extensions are already registered for the same word, and how old the registration is. Every one of them is printed with what it measured, so the figure can be read line by line.
Is this what the domain would actually sell for?
It is an estimate of resale value, in the range a broker would quote for a name with these properties, and it should be read as a range rather than a price. The single strongest evidence of price, recorded sales of similar names, is not in the model yet and is marked as coming soon. Traffic and backlinks are not counted either, so a developed website is worth more than its name alone.
Why is a one-word .com worth so much more than everything else?
Because the supply is fixed and gone. Every common English word was registered under .com decades ago, so the only way to own one is to buy it from whoever holds it, and the people who want one are companies with budgets. A coined name can always be invented again; a dictionary word cannot.
What does 'registered elsewhere' measure?
How many of the popular extensions are already registered for the same word. If acme is taken under .com, .net, .io, .co and twenty others, that is twenty-odd separate decisions by other people to pay for the name, which is the best demand signal available without sales data. A word free everywhere has not been wanted by anyone yet.
Can I appraise a domain that is not registered?
Yes. The figure is then what the name could resell for after registration. The record panel says the registry has no record of it, the age factor notes there is no history to pay for yet, and a Register button appears in place of the lookup actions.
Why does it say low confidence?
Confidence reports how much of the model could run. It is high when everything it needs answered and nothing disqualifies the name, medium when the registration record could not be read in time, and low when a check failed or the name contains a famous trademark, because a name that carries someone else's mark has a price no model can put on it.
Does appraising a domain register it or tip anyone off?
No. An appraisal is read-only, and nothing about it reaches a registrar.
Looking for a name rather than a price? Domain search checks one name across every extension at once, the generator turns a word into names that are still free, and Whois shows who holds the one you are looking at.