.shop Domain Search
Search available .shop domains.
Country
Japan
Pricing
$2-45/yr
Registrations
1.5M
Launched
2016
.shop by the numbers
About 220k new .shop domains are registered every month, which is 2.5% of every domain registered across all extensions, up 5% on the same months of 2025. A .shop name registered this year averages 11.5 characters, 6% contain a hyphen and 16.5% contain a digit. 99.5% of them are registered for a single year. Spaceship registers 23.5% of new .shop domains, and the five largest registrars take 80% between them. About 420k .shop domains come up for renewal in October 2026, the busiest month ahead.
220k
New registrations a month
Average across 2026
up 5%
Versus the same months in 2025
2.5%
Of all new domains registered
Across every extension
October 2026
Busiest renewal month ahead
About 420k come up
Show the monthly figures
| Month | New .shop registrations |
|---|---|
| January 2025 | About 240k |
| February 2025 | About 160k |
| March 2025 | About 210k |
| April 2025 | About 200k |
| May 2025 | About 210k |
| June 2025 | About 210k |
| July 2025 | About 230k |
| August 2025 | About 300k |
| September 2025 | About 320k |
| October 2025 | About 410k |
| November 2025 | About 280k |
| December 2025 | About 160k |
| January 2026 | About 120k |
| February 2026 | About 150k |
| March 2026 | About 190k |
| April 2026 | About 230k |
| May 2026 | About 200k |
| June 2026 | About 300k |
| July 2026 | About 320k |
What a new .shop name looks like
The typical .shop registered this year is 11.5 characters long.
How long people register for
Where they get registered
The five largest registrars take 80% of new .shop registrations between them.
What happens to them
Measured across 2025.
Estimates rounded from our own WHOIS observations. Last measured September 2026.
Why choose .shop?
Instantly signals a shopping destination and purchase intent.
Short, global, and easy to remember for ads and social links.
Strong fit for separating storefront traffic from corporate or community sites.
Widely supported by major registrars and standard DNS tooling.
Works well for creator merch, drops, and limited campaigns.
Helps users trust they’re heading to an official store when paired with a known brand.
History
.shop was one of the most contested New gTLD strings and ultimately went to an ICANN Auction of Last Resort. On January 27, 2016, GMO Registry won .shop with a 41.5 million USD bid, then the TLD was delegated in May 2016 and reached General Availability in September 2016. Since launch, .shop has grown into a top-tier commerce namespace used by major brands for dedicated storefronts and by creators for merchandise.
Usage and applications
.shop is commonly used for e-commerce storefronts, brand merchandise sites, and campaign-specific shopping destinations. It’s also used to separate “buying” experiences from corporate .com sites (e.g., streaming, media, or enterprise brands running a dedicated store).
Popular .shop domains
Registration
Requirements
Open to anyone worldwide with no restrictions
Registry
GMO Registry, Inc.
Key milestones
Why did .shop sell for a record 41.5M USD at auction?
.shop is a super-generic commerce word with global recognition, making it a “crown jewel” TLD that can be bundled with hosting, payments, and SMB tools.
Why did Amazon and Google walk away from the .shop auction?
For them it was strategic but optional for GMO it was core infrastructure. GMO could justify a higher bid through bundling and long-term registry economics.
How is .shop different from .com for customer intent?
.shop acts like a built-in call-to-action. Users expect a buying destination, which can boost click confidence even without any direct SEO ranking advantage.
Why are .shop first-year prices so cheap but renewals expensive?
Registrars use loss-leader promos to drive volume, then renewals return to sustainable pricing where most revenue flows back to the registry.
What does “super-generic” mean in the domain industry?
It’s a term for universally understood words with massive commercial demand, where the TLD itself carries strong meaning without needing explanation.
Why does .shop have strong long-term retention after year three?
Once a store is live, indexed, and tied to payments and logistics, switching costs get high so surviving businesses renew at much higher rates.
How did Netflix.shop change perception of the extension?
A major global brand using .shop as an official storefront normalized the TLD and proved it works for enterprise-grade commerce and brand protection.
Why is .shop popular in Asia and parts of Europe?
“Shop” is common in UK English and a widely used loanword in Japan and Asia, so the term feels natural and globally understandable.
Why did GMO bundle SSL with .shop registrations?
E-commerce trust depends on security. Bundled SSL reduces setup friction, improves buyer confidence, and strengthens the extension’s “safe shopping” signal.
Why are premium .shop names often priced by the registry?
The registry holds top keywords (like category terms) and sells them as premiums so end-users not speculators capture the value through real businesses.