.app Domain Search
Search available .app domains.
Country
United States
Pricing
$14-48/yr
Registrations
1M+
Launched
2018
.app by the numbers
About 84k new .app domains are registered every month, which is 1% of every domain registered across all extensions, up 200% on the same months of 2025. A .app name registered this year averages 8.5 characters, 5% contain a hyphen and 19.5% contain a digit. 95.5% of them are registered for a single year. Cloudflare registers 15.5% of new .app domains, and the five largest registrars take 69% between them. About 190k .app domains come up for renewal in May 2027, the busiest month ahead.
84k
New registrations a month
Average across 2026
up 200%
Versus the same months in 2025
1%
Of all new domains registered
Across every extension
May 2027
Busiest renewal month ahead
About 190k come up
Show the monthly figures
| Month | New .app registrations |
|---|---|
| January 2025 | About 17k |
| February 2025 | About 20k |
| March 2025 | About 26k |
| April 2025 | About 32k |
| May 2025 | About 30k |
| June 2025 | About 29k |
| July 2025 | About 41k |
| August 2025 | About 50k |
| September 2025 | About 44k |
| October 2025 | About 45k |
| November 2025 | About 48k |
| December 2025 | About 45k |
| January 2026 | About 46k |
| February 2026 | About 57k |
| March 2026 | About 71k |
| April 2026 | About 88k |
| May 2026 | About 120k |
| June 2026 | About 95k |
| July 2026 | About 110k |
What a new .app name looks like
The typical .app registered this year is 8.5 characters long.
How long people register for
Where they get registered
The five largest registrars take 69% of new .app registrations between them.
What happens to them
Measured across 2025.
Estimates rounded from our own WHOIS observations. Last measured September 2026.
Why choose .app?
Secure-by-default browsing via HSTS preloading, meaning HTTPS is enforced from the first visit.
Perfect semantic fit for apps, PWAs, and software tools with a clear call-to-action feel.
Supports premium keyword inventory while discouraging speculation through recurring premium renewals.
Strong consumer familiarity with “app” as a universal term across platforms and languages.
Good fit for branded short links, install pages, and product-specific brand architecture.
History
.app was won by Google’s Charleston Road Registry for 25,000,001 USD at an ICANN Auction of Last Resort in February 2015 and launched in May 2018. It became the first open TLD to be HSTS-preloaded at the TLD level, making HTTPS effectively mandatory. Since launch, .app has matured into a stable, high-utility namespace for the global application economy.
Usage and applications
.app is used for mobile-first brands, product landing pages, install funnels, progressive web apps, and software tools where a clear “this is an app” signal improves click-through and trust. It’s also common for branded short links and developer-focused projects that benefit from HTTPS-by-default behavior.
Popular .app domains
cash.app
Primary domain for Cash App, a major consumer finance platform.
shop.app
Shopify’s consumer shopping and package-tracking companion product.
windy.app
Professional weather visualization tool used by pilots, sailors, and outdoor users.
get.app
Google’s .app registry portal showcasing common naming patterns.
Most expensive .app sales
maps.app
2020Exact-match category domain with strong utility for navigation, mapping, and location-based applications.
175,000 USD
defi.app
2021High-demand keyword aligned with decentralized finance products and crypto applications.
150,000 USD
hello.app
2020Highly brandable greeting term suitable for messaging, onboarding, or communication apps.
115,000 USD
chat.app
2021Core functional keyword for messaging, AI chat, and real-time communication platforms.
100,000 USD
game.app
2020Broad consumer keyword ideal for mobile gaming hubs, launchers, or game discovery platforms.
75,000 USD
Registration
Requirements
Open to anyone worldwide with no restrictions
Registry
Charleston Road Registry Inc. (Google Registry)
Key milestones
Why did Google pay 25M USD to win the .app domain?
.app is a super-premium global keyword tied to the app economy. For Google it was strategic: unify web + apps, support Android relevance, and control secure identity.
What makes .app the first “secure-by-default” open namespace?
.app is on the HSTS preload list, so browsers force HTTPS before any connection. Plain HTTP simply won’t load, reducing first-visit attacks and SSL stripping.
Why does a new .app site look “broken” without SSL?
Because browsers auto-upgrade every .app request to HTTPS. If your server has no valid certificate, users hit a hard failure instead of an HTTP page.
How does HSTS preloading change real-world web security?
It removes “trust-on-first-use” risk. The browser never attempts an insecure HTTP request, so intercept-and-redirect attacks are largely neutralized.
Did Google selling Google Domains change who controls .app?
No. Google sold the retail registrar business, but kept the registry (Charleston Road Registry). Google still sets wholesale policy registrars handle billing/support.
Why did .app wholesale pricing jump in 2024?
Google Registry raised wholesale from about $12 to $14, and registrars passed it on. It shows registry pricing power: there’s only one source for .app inventory.
Why do .app prices vary so much between registrars?
Some sell near-cost to win customers for other services, while others charge large markups for bundles and support. Renewals can differ massively long-term.
What is the .app premium renewal trap and why does it exist?
Some premium .app names renew at the same high price as year one (e.g., $850/year). It discourages speculation and pushes top keywords to serious operators.
Why is .app a strong fit for PWAs and modern web apps?
PWAs require HTTPS for key features. .app forces HTTPS by design, making it a natural home for installable web apps and “app-like” browser experiences.
Why does .app have fewer investor flips than .com?
The buyer pool is mostly end-users (apps, startups). Also, recurring premium renewals reduce holding incentives, limiting investor-to-investor liquidity.