.store Domain Search

Search available .store domains.

Country

Cayman Islands

Pricing

$1-110/yr

Registrations

1.6M+

Launched

2016

.store by the numbers

About 110k new .store domains are registered every month, which is 1.5% of every domain registered across all extensions, down 15% on the same months of 2025. A .store name registered this year averages 11 characters, 8.5% contain a hyphen and 8.5% contain a digit. 98.5% of them are registered for a single year. Namecheap registers 20% of new .store domains, and the five largest registrars take 66.5% between them. About 260k .store domains come up for renewal in May 2027, the busiest month ahead.

110k

New registrations a month

Average across 2026

down 15%

Versus the same months in 2025

1.5%

Of all new domains registered

Across every extension

May 2027

Busiest renewal month ahead

About 260k come up

New .store registrations by month
Show the monthly figures
New .store registrations by month, January 2025 onwards
MonthNew .store registrations
January 2025About 160k
February 2025About 120k
March 2025About 140k
April 2025About 130k
May 2025About 140k
June 2025About 120k
July 2025About 130k
August 2025About 140k
September 2025About 140k
October 2025About 130k
November 2025About 140k
December 2025About 80k
January 2026About 80k
February 2026About 120k
March 2026About 100k
April 2026About 120k
May 2026About 120k
June 2026About 120k
July 2026About 130k

What a new .store name looks like

The typical .store registered this year is 11 characters long.

Contains a hyphen8.5%
Contains a digit8.5%
Four characters or fewer2%

How long people register for

One year98.5%
Two years0.9%
Three years or more0.6%

Where they get registered

Namecheap20%
GoDaddy17%
IONOS13%

The five largest registrars take 66.5% of new .store registrations between them.

What happens to them

Parked or listed for sale7.5%
Using Cloudflare DNS10%
Suspended by the registrar0.3%

Measured across 2025.

Estimates rounded from our own WHOIS observations. Last measured September 2026.

Why choose .store?

Instantly communicates a shopping destination and transactional intent to visitors.

Great for creator merch and link-in-bio placement with a short, memorable URL.

Helps segment retail operations from corporate sites for cleaner branding and analytics.

Premium keyword inventory supports category-defining store names for serious businesses.

Broad compatibility with major ecommerce platforms and hosted checkout providers.

Supports DNSSEC depending on registrar setup for added DNS integrity protection.

History

.store was delegated on February 17, 2016 after a highly contested new gTLD process and launched with ICANN-mandated rights protection. The Sunrise period ran from April 6 to June 5, 2016, followed by an Early Access Program, and General Availability opened on June 14, 2016. It has since grown into a major e-commerce-focused namespace with strong creator and brand adoption.

Usage and applications

.store is commonly used for e-commerce storefronts, DTC brands, creator merchandise shops, and enterprise retail segmentation (separating “shop” traffic from corporate sites). It’s especially popular for link-in-bio merch, limited drops, and dedicated product-store experiences.

Registration

Registration period1 to 10 years
Renewal period1 to 10 years
Transfer lock60 days
WHOIS privacyAvailable through most registrars

Requirements

Open to anyone worldwide with no restrictions

Registry

Radix Technologies Inc.

Key milestones

2016-02-17
DotStore Inc.
Delegation of .store into the DNS root as part of the ICANN new gTLD program.
2016-04 to 2016-06
Radix Registry
Sunrise and Early Access launch phases executed before General Availability on June 14, 2016.
2021-08-26
Radix FZC
IANA-recorded transfer of the .store TLD to Radix FZC.
2024-02-07
Radix Technologies Inc.
IANA-recorded transfer establishing Radix Technologies Inc. as the sponsoring organization.
2025-11
Tucows Registry
Backend migration plan announced to move Radix TLDs to Tucows Registry platform.

Why did .store emerge as a category-killer for e-commerce?

.store explicitly signals transactional intent, solves .com scarcity, and aligns perfectly with modern DTC, merch, and creator-led commerce models.

Why did Amazon and Google both want the .store TLD?

Because “store” is a universal commerce keyword. Controlling it would enable ecosystem lock-in, platform bundling, and strategic dominance in online retail.

Why are many .store domains cheap at first but expensive to renew?

Registrars use loss-leader pricing to drive adoption, while standard renewals reflect the true wholesale cost and long-term infrastructure value.

What makes the .store premium pricing model different from .com?

.store uses recurring premium renewals, not one-time aftermarket sales, ensuring valuable names go to active businesses, not speculators.

Why don’t high-value .store domains appear in public sales charts?

Most premium .store names are sold directly by the registry, not resold by investors, so they never enter the public aftermarket databases.

Is .store better suited for brands or creators?

Both. Enterprises use it for retail segmentation, while creators use it for merch drops, link-in-bio traffic, and short, high-conversion URLs.

Does using .store improve SEO or rankings?

There is no ranking boost, but studies show higher click-through rates because users immediately expect a shopping experience.

Why do premium .store domains have high renewal rates?

Once a business commits to a category-defining domain, it becomes mission-critical infrastructure, making renewal costs negligible relative to revenue.

How does .store compare to .shop strategically?

.store implies scale and permanence, while .shop often feels more boutique. Preference varies by region, but .store skews enterprise-leaning.

Is .store a long-term asset or a short-term trend?

.store is infrastructure, not hype. Its value grows with global e-commerce, recurring renewals, and semantic clarity in AI-driven discovery.