.store Domain Search
Search available .store domains.
Country
Cayman Islands
Pricing
$1-110/yr
Registrations
1.6M+
Launched
2016
.store by the numbers
About 110k new .store domains are registered every month, which is 1.5% of every domain registered across all extensions, down 15% on the same months of 2025. A .store name registered this year averages 11 characters, 8.5% contain a hyphen and 8.5% contain a digit. 98.5% of them are registered for a single year. Namecheap registers 20% of new .store domains, and the five largest registrars take 66.5% between them. About 260k .store domains come up for renewal in May 2027, the busiest month ahead.
110k
New registrations a month
Average across 2026
down 15%
Versus the same months in 2025
1.5%
Of all new domains registered
Across every extension
May 2027
Busiest renewal month ahead
About 260k come up
Show the monthly figures
| Month | New .store registrations |
|---|---|
| January 2025 | About 160k |
| February 2025 | About 120k |
| March 2025 | About 140k |
| April 2025 | About 130k |
| May 2025 | About 140k |
| June 2025 | About 120k |
| July 2025 | About 130k |
| August 2025 | About 140k |
| September 2025 | About 140k |
| October 2025 | About 130k |
| November 2025 | About 140k |
| December 2025 | About 80k |
| January 2026 | About 80k |
| February 2026 | About 120k |
| March 2026 | About 100k |
| April 2026 | About 120k |
| May 2026 | About 120k |
| June 2026 | About 120k |
| July 2026 | About 130k |
What a new .store name looks like
The typical .store registered this year is 11 characters long.
How long people register for
Where they get registered
The five largest registrars take 66.5% of new .store registrations between them.
What happens to them
Measured across 2025.
Estimates rounded from our own WHOIS observations. Last measured September 2026.
Why choose .store?
Instantly communicates a shopping destination and transactional intent to visitors.
Great for creator merch and link-in-bio placement with a short, memorable URL.
Helps segment retail operations from corporate sites for cleaner branding and analytics.
Premium keyword inventory supports category-defining store names for serious businesses.
Broad compatibility with major ecommerce platforms and hosted checkout providers.
Supports DNSSEC depending on registrar setup for added DNS integrity protection.
History
.store was delegated on February 17, 2016 after a highly contested new gTLD process and launched with ICANN-mandated rights protection. The Sunrise period ran from April 6 to June 5, 2016, followed by an Early Access Program, and General Availability opened on June 14, 2016. It has since grown into a major e-commerce-focused namespace with strong creator and brand adoption.
Usage and applications
.store is commonly used for e-commerce storefronts, DTC brands, creator merchandise shops, and enterprise retail segmentation (separating “shop” traffic from corporate sites). It’s especially popular for link-in-bio merch, limited drops, and dedicated product-store experiences.
Popular .store domains
mrbeast.store
Official merchandise storefront for YouTuber MrBeast.
emirates.store
Emirates airline’s official branded merchandise store.
dudeperfect.store
Official merchandise store for Dude Perfect.
lorde.store
Official merchandise and music store for Lorde.
get.store
Registry marketing site promoting .store domains for sellers and creators.
Most expensive .store sales
example.store
2023Reported top publicly recorded sale for a .store domain in NameBio’s aggregated data, showing demand in the ecommerce category.
26,705 USD
fashion.store
2024Brandable ecommerce name targeting online fashion and apparel retail.
22,000 USD
shoes.store
2023Strong generic term in the footwear vertical with broad consumer appeal.
18,500 USD
Registration
Requirements
Open to anyone worldwide with no restrictions
Registry
Radix Technologies Inc.
Key milestones
Why did .store emerge as a category-killer for e-commerce?
.store explicitly signals transactional intent, solves .com scarcity, and aligns perfectly with modern DTC, merch, and creator-led commerce models.
Why did Amazon and Google both want the .store TLD?
Because “store” is a universal commerce keyword. Controlling it would enable ecosystem lock-in, platform bundling, and strategic dominance in online retail.
Why are many .store domains cheap at first but expensive to renew?
Registrars use loss-leader pricing to drive adoption, while standard renewals reflect the true wholesale cost and long-term infrastructure value.
What makes the .store premium pricing model different from .com?
.store uses recurring premium renewals, not one-time aftermarket sales, ensuring valuable names go to active businesses, not speculators.
Why don’t high-value .store domains appear in public sales charts?
Most premium .store names are sold directly by the registry, not resold by investors, so they never enter the public aftermarket databases.
Is .store better suited for brands or creators?
Both. Enterprises use it for retail segmentation, while creators use it for merch drops, link-in-bio traffic, and short, high-conversion URLs.
Does using .store improve SEO or rankings?
There is no ranking boost, but studies show higher click-through rates because users immediately expect a shopping experience.
Why do premium .store domains have high renewal rates?
Once a business commits to a category-defining domain, it becomes mission-critical infrastructure, making renewal costs negligible relative to revenue.
How does .store compare to .shop strategically?
.store implies scale and permanence, while .shop often feels more boutique. Preference varies by region, but .store skews enterprise-leaning.
Is .store a long-term asset or a short-term trend?
.store is infrastructure, not hype. Its value grows with global e-commerce, recurring renewals, and semantic clarity in AI-driven discovery.